Friday, October 1, 2010

The Nike "Pipe"

On Thursday in class, we were talking about logos.

Juan told me that in Spanish, they call this:


pipa (Spanish)




pipe (English)



"Interesting," I said. "I can see why." But it's not the Nike Pipe in English. It's the Nike Swoosh.

Swoosh is an onomatopoeia (onomatopeya) - a word created to describe a sound. In this case, a rushing, swirling sound. Like water running or leaves circling.




One translation defines swoosh as pasar zumbando.




Interesting tidbit: Did you know that the Nike Swoosh designer, Carolyn Davidson, charged U$S 35 for the Nike Swoosh logo she invented in 1971?!

Sabían que...la chica que diseñó el logo, Carolyn Davidson, cobró solamente U$S 35 en 1971!

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